I've shipped products through Flash, mobile, cloud/SaaS and now AI. Each wave promised to make the last set of skills obsolete. Each was only half right — and the constant was always the same: someone has to keep the human at the center while everyone else chases the machine.
I'm a Sr. Director-level Product & Experience leader with 20+ years across Telecom, Financial Services, Healthcare, Retail, Luxury, Education and Enterprise SaaS — in Enterprise, B2B, B2C and SMB environments across LatAm, the Caribbean and North America.
My work sits at the intersection of AI, product and business strategy. I don't focus only on interfaces; I shape how digital solutions are conceived, built and scaled — improving how decisions are made and how value is delivered. Today I lead AI-driven product and transformation strategy, focused on how AI enhances decision-making, adoption and performance across enterprise platforms.
Beyond the metrics, my real passion is building teams and elevating their craft — creating environments where better decisions lead to exceptional digital outcomes.