AI · Product · Real Transformation

I design the systems that make AI actually deliver.

Most AI and digital initiatives don't fail on technology. They fail because decisions, product strategy and execution are misaligned. For 20+ years — across Telecom, Finance, Healthcare and Enterprise SaaS — I've built the human-centered systems that turn that misalignment into measurable outcomes.

20+
Years in product & UX leadership
15
Markets led at Liberty LatAm
14
Enterprise platforms launched
+113%
Lead growth (experience-led)
What I do

Three things I'm hired to get right.

Not interfaces in isolation — the connected system of strategy, product and adoption that decides whether technology creates value or just cost.

01 — AI Product Strategy
Turning AI from a pilot into adoption, decisions and growth.
Decision Intelligence · Human-in-the-loop · Adoption
02 — Enterprise UX & DesignOps
Scaling design across complex SaaS & platform ecosystems.
SaaS · Salesforce · Modular / Headless · DesignOps
03 — Digital Transformation
Aligning product, engineering & business around outcomes.
OKRs · Cross-functional leadership · Centers of Excellence
Selected work

Outcomes, not artifacts.

Real programs at enterprise scale. Confidential financials are withheld; results shown as documented percentages and counts.

From the notes

I write about where AI actually breaks — with the data.

An executive series, every claim anchored in verified research from Gartner, McKinsey, WEF, MIT and others.

All notes →
Open to global Director / VP roles

Building AI-driven products that keep the human at the center.

If that's the kind of leader your team is looking for, let's talk.

Get in touch →
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